Donate Life America made a video with the mission of convincing millennials to become organ donors. By exaggerating how bad a person can be in life, yet still be considered a hero by donating organs, it dramatically magnifies the appeal of organ donation.
The main character of the short film is Coleman Sweeney, The World’s Biggest Asshole. He is the worst imaginable person, but he was capable of one kind act: donating his organs.
That contrast makes the viewer more open to the altruistic message of donating organs. To think that this “asshole’s” liver is now allowing that nice father, Stan, to be around for his wife and kids. To think that this “asshole’s” heart is now allowing that teacher, Miranda, to teach for 25 more years. To think that this “asshole’s” tendons went to a wounded warrior, Sgt. Donahue, allowing him to walk again.